Innovid, the independent software platform used for ad creation, delivery, measurement, and optimization across connected TV, linear, and digital, has brought to market a product it calls “the first holistic frequency management” offering for connected TV and digital advertising.
Introducing Harmony Frequency, designed to give DSPs frequency intelligence across a brand’s entire media portfolio before they bid.
This, says Innovid, reduces waste, strengthens campaign effectiveness, and improves the viewing experience.
“The solution provides rich data signals to DSPs integrating frequency management insights directly into programmatic buying strategies before the bid is made,” Innovid notes. “As a result, advertisers reduce wasted spend by preventing overexposure, maximize budgets by reallocating spend to underexposed households, and improve the viewing experience by eliminating ad fatigue.”
Closed beta tests for Harmony Frequency began earlier this month with leading DSPs, including Yahoo DSP.
Jason Trubowitz, SVP of Media & Measurement at the ANA, said the association “supports all efforts to break down walls to bring real-time, transparent intelligence to buyers and sellers for better CTV viewing experiences.”
Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific.
