With core advertising subject to “macroeconomic weakness” and long-term retransmission revenue issues still being quantified, Sinclair Broadcast Group President/CEO Chris Ripley is convinced there are dollars — billions of them — for over-the-air television. He shares more in an exclusive interview appearing in our Summer 2023 Special Report.
The quarterly publication, distributed to all RBR+TVBR Members, is scheduled for distribution the week of June 12. And, it is the only home for the 2023 Broadcast Best Finance Leaders ranking.
“There’s been a lot of talk about ATSC 3.0 and now the time is actually here,” Ripley says in our cover story. He also shares how the new digital broadcast TV standard offers a potential opportunity for Radio. In Seattle, Sinclair Broadcast Group is experimenting with audio channels that live in the ATSC 3.0 NEXTGEN universe. “It could be a solution for radio,” Ripley says. “It’s a very good platform for streaming any type of data – video or audio. We think the audio portion of the business is something no one is focused on except for us, and we are seeking complete ubiquity. If we are successful in creating services, we’ll get in all of those devices over time. And if you’re looking to distribute audio programming, you’re going to want platforms that have that type of ubiquity.”
What else can readers enjoy in our summer 2023 issue?
- A Smaller Brokers Roundtable?
In 2022, the number of active brokers dropped significantly. Is this a sign that a slowdown in deal volume warrants fewer dealmaking pros? Or, is there more to the story?
- AI and ATSC 3.0: BitPath’s Latest Tech Triumph
In 2022, ATSC 3.0 rollout player BitPath demonstrated how broadcast internet can power vastly improved navigation systems for autonomous vehicles. Now, BitPath is demonstrating how facial recognition software can get a boost from the new digital broadcast TV standard.
- Adthos’ AI-Powered News Opportunity
Raoul Wedel chats exclusively with RBR+TVBR on a fascinating new tool that can bring news, traffic, sports and weather to a radio station that may not have the budget to do so otherwise.
- Farewell, Radio Rate Sheet
Revenue Analytics demonstrates how “dynamic pricing” for radio and TV is an opportunity that exists today.
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