Across the last two decades, Chipotle has emerged as a leader in the fast-casual space when it comes to one’s burrito fix, outlasting competitors such as Baja Fresh and growing far beyond brands such as Qdoba and Poquito Más.
Last week, the restaurant chain stepped ahead of all other brands when it came to its activity on Spot Cable.
As shown below, Chipotle was bested only by NCAA Basketball promotional advertising airing across the MVPD-distributed channels measured by iHeartMedia-owned Media Monitors for the week ending February 22.
Stalwarts Liberty Mutual Insurance and Progressive remain big users of Spot Cable, while Chase makes a leap to put the financial services category in action.
For Spot Television, the story once again is wrapped around Pharma and accident attorney specialist Morgan & Morgan.
