Nine days ago, the flow of political advertising to broadcast media concluded. Now, with Q3 2026 earnings reports in for most of the nation’s publicly traded radio and television ownership groups, the fourth quarter focus is on holiday shoppers and core advertising growth. What’s next for broadcast media … especially as several radio companies fell short with their political revenue expectations?
A Forecast 2027 session kicking off the November 12 affair at the Harvard Club of the City of New York is designed to provide all of the insights necessary to steer clear of the icebergs.
“Economic Outlook: Broadcast Revenue Trends for 2027″ will feature a panel discussion featuring some of the industry’s top revenue leaders. They’ll break down exactly where growth is coming from and what stations and station groups need to do to capture it. Learn about infrastructure like AI-driven targeting that makes every buy smarter; data-informed selling that proves value before the pitch even starts; and digital and Connected TV platforms that turn a single line item into three revenue streams.
Who’s on this exclusive Forecast 2027 panel session?
- Cox Media Group VP/Local Revenue & Client Growth Danny Bortnick
- Hearst Television VP/Revenue Joe Fortunato
- BIA Advisory Services VP/Forecasting and Data Analysis Senan Mele
- WPP Media NA Executive Director of Channel Solutions Jen Soch
Serving as the session moderator is Audacy Infinity Networks Senior Revenue Leader Jeanne-Marie Condo-Bucknell.
This panel will provide a focused look at the key trends shaping the year ahead and the strategic considerations for sustaining revenue growth.
