Sinclair Inc. is teaming up with New Media to bring to light a subscription digital news brand designed to bring reporting from 1,200 of the broadcast television station owner’s local journalists in more than 60 content centers across the U.S. to a national audience.
“Built on the premise that local journalism offers a unique insight into American life, The National Press will launch on Substack with free and paid subscription tiers, and will also distribute programming through YouTube, podcast networks, and social platforms.
“Our journalists cover the communities where national stories begin,” said Scott Livingston, Senior Vice President of News at Sinclair.
“They know the people, the institutions and the history behind these stories. The National Press will give that reporting national reach without losing the local knowledge that makes it valuable.”
Sinclair Executive Vice President and Chief Digital Officer Kevin Cotlove added, “Sinclair’s newsrooms produce distinctive reporting every day. The National Press gives that work a new destination and creates a direct relationship with audiences. It extends the reach and value of our journalism while building a new business around one of Sinclair’s core strengths.”
Led by award-winning journalist and broadcaster Lyndsay Keith, The National Press will debut three original programs:
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The National Press: A daily morning program hosted by Keith that goes directly to Sinclair reporters covering the stories shaping the day.
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The National Story: A weekly deep dive that follows one consequential story beyond the headline.
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The National Debate: A weekly conversation centered on informed, good-faith disagreement.
Alex Chitty, Founder of New Media, commented, “The news business is changing fast, and New Media is helping journalism thrive at the scale of the
individual creator and for the biggest and most forward-thinking brands in news. They don’t get much bigger or more forward-thinking than Sinclair.”
Subscribers will also receive a daily briefing of the most important local stories shaping America, delivered directly to their inbox every morning.
