In April 2018, the Chief Information and Technology Officer for Time Inc., exited the company following its acquisition by Meredith Corp. and joined TEGNA Inc. as its Chief Technology Officer. Now, under newly minted CEO Patrick Paolini, the “hold separate” unit of Nexstar Media Group has elevated this senior-level executive to an executive role.
Rao is now Executive VP/Chief Technology and Digital Products Officer: a newly created role in which he will lead “the end-to-end strategy and execution for TEGNA’s digital products and technology platforms, uniting product management, technology, engineering and operations” to deliver local news and information across broadcast, streaming, mobile, and digital platforms.
“As audience behaviors continue to evolve, innovation must be at the center of everything we do,” said Paolini. “Uniting our technology, digital, and product organizations creates a stronger, more agile TEGNA – one that can move faster, serve consumers more effectively, and position our company for long term growth in an increasingly competitive media landscape.”
“I’m excited to take on this new role,” said Rao. “New capabilities and technologies are redefining how we deliver local news. By bringing our broadcast, digital, and product teams together, we can adopt these tools quickly and at scale to create better, more engaging experiences for our viewers and advertisers across every platform.”
