She’s a San Diego-based veteran of the U.S. Hispanic media marketplace, and from May 2005 through July 2023 was associated with Univision Communications, exiting as President and Regional General Manager of the company’s San Diego, Las Vegas and Rio Grande Valley radio stations. From there, she would create a Latino division of Ark Marketing and Media Solutions.
Now, Sabina Widmann has joined the Radio Advertising Bureau (RAB).
As an Executive VP, Widmann will oversee member engagement and success, focusing on broadcaster initiatives, “enhancing member services” and expanding overall offerings as the organization led today by Mike Hulvey “continues aligning its resources to support the evolving needs of the radio industry.”
“Sabina’s leadership experience, industry knowledge and understanding of broadcasters and the local communities which they serve make her an outstanding addition to the RAB team,” said Hulvey, the RAB’s President/CEO. “Her passion for helping media organizations grow and evolve will further strengthen the support, education and resources RAB provides to its members.”
Widmann added, “I’m excited to join RAB during such an important time for the industry. Radio and audio continue to play a vital role for our communities and advertisers. I look forward to working with RAB’s members and team to help provide meaningful resources, education and support that help broadcasters navigate continued change and growth.”
