NEW YORK — In the last several years, many of the Upfront Week presentations designed to gain early advertiser commitments for what’s to come across the forthcoming “broadcast” calendar have extended well beyond both the “legacy” broadcast and cable assets. For some companies, streaming platforms took center stage, placing networks in a somewhat diminished spotlight.
For Mark Marshall and his team at NBCUniversal, the 2026 Upfront presentation made it clear that, on the 100th anniversary of NBC, the longtime broadcast assets are just as valuable as what’s on Peacock.
