“Interactive sponsorships” specialist Megaphone TV, which focuses its efforts on audience engagement, has officially brought to market a product the company’s “premier” broadcast partners have access to — one that targets stations seeking to increase ad revenue through “high margin” opportunities Megaphone TV can bring to the table.
The offering from Megaphone TV is simply called “Ad Growth Services.”
And, like other new tools coming to the marketplace designed to bring broadcast television ways to bring in dollars that go beyond the challenged core advertising space, Megaphone TV believes its “Ad Growth Services” products narrows “the gap between traditional linear television and digital performance marketing.”
Megaphone TV also believe “Ad Growth Services” can help TV station sales leaders “provide measurable ROI” to an advertiser, as the product brings clients a dedicated “sales-enablement” team that can provide initial pitch decks, campaign execution and post-campaign reporting, for example.
“Interactive Ad units are creating new, recurring revenue streams for broadcasters globally,” said Megaphone TV co-founder and CEO Dan Albritton. “We’ve seen our partners achieve a 46% close rate when using our custom mockups and branded decks. By officially launching Ad Growth Services, we are giving every broadcaster, regardless of the size of their sales team the ability to walk into a client meeting and walk out with a win.”
