BURBANK, CALIF. — Dominant consumer media data and analytics provider Nielsen has won a multi-year agreement for audience measurement of Allen Media Group‘s AMG’s networks and syndicated businesses across both cable and digital assets.
The deal also includes the use of Nielsen’s National Respondent Level Data (NRLD), which Nielsen says comprises “the most granular audience measurement data through big data and panel inputs.”
“We’re so pleased to be working with the Allen Media Group, and we’re thrilled that they are recognizing the work we’re doing every day to evolve and improve measurement in support of all of our valued clients,” said Nielsen CEO Karthik Rao. “Nielsen is the leader in audience measurement, and our ratings and data across linear TV, and streaming are the trusted sources of truth for the industry. We look forward to continuing our relationship with AMG and providing them with the insights they need to grow their business.”
AMG founder and Chairman/CEO Byron Allen added, “Allen Media Group has been in business with Nielsen for over 30 years and this deal is an extension of that long-term relationship. Our commitment has always been to deliver our customers data that shows the value of our networks and syndicated shows. Allen Media Group is steadfast in our goal of providing our customers more tools and advanced measurement that shows the impact and reach of our content.”
The agreement includes services for The Weather Channel and its Spanish-language service.
