At the 2023 Hispanic Radio Conference in Doral, Fla., HRN Media Network President Clark Logan sat down with Horizon Media Senior Audio Investor Natalie Henderson for a wide-ranging and provocative conversation that provided insight from the agency perspective on the evolution and state of Hispanic radio today.
What Hispanic radio needs to know about growing their share of the market with agencies and where the opportunities and the challenges lie remains integral to achieving ROI growth and combating those pesky “macroeconomic headwinds.” Learn about the fresh opportunities that could be awaiting you at the 2024 Hispanic Radio Conference.
On June 12-13 at the Marriott San Antonio Airport in San Antonio, Tex., opened two years after a full-scale conversion from a Holiday Inn, Logan returns with Henderson and Mark Mandell, Director of Audio for IPG Media Brands.
Mandell works on holding company-level partnerships and strategies for the audio space. As such, he is involved with national clients across Initiative and UM and local clients across all IPG agencies.
Henderson began her career on the promotions team at Cox Media Group’s WBAB-FM and WBLI-FM in Nassau-Suffolk, N.Y. From there, she joined Horizon’s promotions department, where she crafted hundreds of successful local and national experiential opportunities for clients. In her current position, Henderson leads broadcast and digital audio strategy and investment for retail, insurance, and tune-in brands. Her expertise on the audio landscape has led to innovative thinking and successful delivery that exceeds her clients’ goals and proves audio’s effectiveness.
Mandell has been working in the business for 16-plus years and is currently the liaison between the Hispanic Radio Coalition and IPG. Mandell is able to steward clients based on needs with innovation in the audio space and different ways of viewing how audio can work. He is also an avid sports and music fan — always happy to talk audio at a game or in between acts at a concert.
