Since March 2021 she has served as Director of Sales for the radio stations serving Beaumont, Tex., and Lake Charles, La., owned and operated by Cumulus Media.
Effective October 1, she’ll now be overseeing the company’s Johnson City-Bristol-Kingsport, Tenn. properties as VP/Market Manager.
Tricia Walker is taking the role, her first as a market manager. It comes following years as a sales leader, including roles with Alpha Media and for iHeartMedia (and predecessor Clear Channel Communications) in the Texas markets of Tyler and El Paso.
Mark Sullivan, who serves as Senior Vice President of Operations at Cumulus Media, said, “I’m extremely pleased with Tricia’s well-earned promotion. I look forward to many successes together with the team in the Tri-Cities.”
Walker commented, “I’m extremely excited to be joining our Tri-Cities team. Cumulus Media is a great company to be a part of, supporting its employees with many great resources for our success. I’m looking forward to the opportunity to serve our Tri-Cities team, advertisers, and community. I have family in the market and can’t wait to call Tri-Cities home.”
Cumulus Media’s properties in the “Tri-Cities” market, which includes Bristol, Va., are comprised of WKOS-FM “NASH Icon,” Sports WXSM-AM, News/Talk WJCW-AM, and Classic Rock WQUT-FM.
