Bernstein Bumped Up To Lead WJLA

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WASHINGTON, D.C. — He’s been associated with the ABC affiliate serving the National Capital Region since 2005, and before serving as Station Manager held the roles of Director of Sales, Sales Manager, Director of Business Development, National Sales Manager and Local/Political Sales Manager.


Now, he’s rising to the role of VP/General Manager for WJLA-7 in Washington, D.C.

Earning the promotion: Todd Bernstein

In making the announcement, Rob Weisbord, Sinclair’s Chief Operating Officer and President of Broadcast said, “Todd has nearly 20 years of broadcast and sales management experience at WJLA, with deep roots in the Washington DC community. We are thrilled he is stepping into the GM role to lead the team, and we’re confident he will continue to successfully grow the station and revenue.”

Bernstein began his media career as an Account Executive at Harrington, Righter & Parsons, where he was responsible for the oversight of the advertising for Sinclair-owned stations. And, he’s schooled in both the legal and communications fields, as Bernstein holds a Juris Doctor from Syracuse University College of Law and a Master of Arts in Broadcast Journalism from Syracuse’s S.I. Newhouse School of Communications.

“I’m both humbled and honored to take on this important leadership role. This is a position I have been preparing for my entire broadcast career,” said Bernstein. “I’m thrilled to lead these fantastic stations as we continue to create content and grow across all platforms.”