It is well established that auto insurance specialists are among the most prolific advertisers at Spot Radio, based on the Media Monitors reports released every week by the iHeartMedia-owned service.
For the week ending October 23, just one auto insurance brand could be found in the Spot Ten Radio report. And, it was the No. 1 paid advertiser.
Progressive topped all with some 50,812 spots, once iHeart’s own spots are discounted from the report.
The activity was seen as last week’s No. 1, home cleaning product Swiffer, dipped to No. 5 from No. 1.
Meanwhile, a new effort from Walgreens lands the pharmacy chain in the Spot Ten, with some 30,658 spots.
