It has its roots in Hispanic broadcast media in the U.S. but today is a global digital advertising solutions provider that generates more revenue than ever from its interactive-focused business unit.
Now, Entravision is poised to attract some Lempiras and U.S. dollars that serve as the official country of another Central American nation.
Entravision is now the Authorized Sales Partner of Meta, the parent of Facebook, Instagram and WhatsApp, in Honduras and El Salvador.
It is the latter nation that ditched its own currency, the Cólon, in 2001.
Through its business unit, Entravision Cisneros Interactive, Entravision will provide support, consulting, training and billing in local currency in Honduras and in dollars in El Salvador to help businesses achieve their advertising goals.
“We are very pleased to expand our alliance with Meta into Honduras and El Salvador, further strengthening our partnership and foothold in Latin America,” said Byron Cabrera, Country Manager of Honduras and El Salvador for Entravision Cisneros Interactive. “This expansion within Latin America will enable us to continue our mission of providing companies with strategic support, creative expertise and content development that facilitates the use of new tools which take full advantage of all that the Meta suite has to offer and are geared toward boosting their business in the region.”
Entravision Cisneros Interactive, as an Authorized Sales Partner, will focus on helping local businesses grow sales while at the same time deploy their advertising investments more efficiently.
The new offices in Honduras and El Salvador join the 16 existing markets in Latin America in which the company already has a presence.
Entravision Cisneros Interactive CEO Victor Kong commented, “Our expansion throughout Latin America is a direct result of the progress we have delivered in the region over the past five years. In 2021, we trained more than 5,000 people, including advertisers and agencies, to leverage the Meta platform. This educational investment has allowed us to help advertisers increase their sales, minimize their customer service expenses and reduce their cancellation rates, along with many other core business objectives. It is this experience that provides us with the utmost confidence that we will achieve a similar impact on companies in Honduras and El Salvador by extending the top-notch experience we provide to our other clients in Latin America.”
