LOS ANGELES — It’s known as one of the few live audio streaming platforms to offer direct access to radio stations across the globe. Now, it is augmenting its already rich array of Spanish-language content from across Iberoamérica with the addition of radio stations tied to one of Mexico’s largest spoken word radio broadcasting companies and the regional Mexican-formatted stations held by a U.S. multimedia company based in Southern California.
TuneIn has inked partnerships with Estrella Media and with Grupo Fórmula, respectively.
For Estrella Media, known for such radio brands as “Qué Buena” in L.A., TuneIn will help expand the company’s revenue opportunities by reselling instream advertising outside of the local markets of Estrella Media’s 11 stations, all of which are now on the TuneIn platform.
According to a recent RIAA study, which TuneIn cites, revenue from online radio based Latin content grew 24% in the first half of 2021, which has helped pave the way for TuneIn’s collaborations with Estrella Media and Grupo Fórmula.
“Both Estrella Media and Grupo Fórmula are market leaders in Spanish-language entertainment and news radio content,” TuneIn CEO Richard Stern says. “We are extremely pleased to be expanding our Spanish-language offerings to a new generation of Latin radio fans and listeners around the world through the TuneIn platform. We’re also thrilled to help Estrella Media’s local stations increase monetization outside of their local markets as an added benefit of our partnership.”
René Santaella, EVP of Digital & Streaming at Estrella Media, adds, “Our partnership with TuneIn amplifies our popular shows like Don Cheto Al Aire and our Regional Mexican music stations by being available for free on all streaming platforms including the rapidly growing smart speaker and auto markets. It is a great pairing of our programming expertise with TuneIn’s scale and innovative distribution.”
Isaid Mera, Digital Manager for Grupo Fórmula, comments that the partnership with TuneIn represents an opportunity for the company to amplify the reach of our content and to increase profit for our clients. “We live in a hyperconnected world where we have access to much information, that’s why we need serious and trusted sources,” he says. “Grupo Fórmula achieved our goal of ‘Keep Mexico Well Informed’ by using our multi-platform presence and adding alliances with other important organizations who can help us in moving forward. Here is where TuneIn plays an important role as it lets us reach listeners during all moments of their days.”
