Facebook RSS Twitter
  • Premium Content
    • Premium Membership
    • Vital Media Statistics
    • Sales & Marketing
    • RBR-TVBR Interviews
    • Intelligence Briefs
    • Consumer Retail & TV
    • Consumer Retail & Radio
  • Podcast
  • Radio
    • Radio News
    • Radio and Television Transactions
  • Television
    • TV/Cable News
    • TV Deals
  • Media News
    • Executive Inbox
    • Wall Street Report
    • Media Moves
    • Washington Beat
  • Tech RoundUp
  • SUBSCRIBE
    • Premium Membership
    • Sign Up For RBR+TVBR’s Afternoon Newsletter and Weekly Tech Roundup!
    • Whitelisting Information
  • Classifieds
    • Radio Careers
    • Television Careers
    • – Submit a Radio/TV Job
  • Advertise
Search
Thursday, July 2, 2026
Facebook RSS Twitter
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
Radio & Television Business Report - The Financial + Regulatory Voice of Electronic Media Radio & Television Business Report
Radio & Television Business Report - The Financial + Regulatory Voice of Electronic Media Radio & Television Business Report - The Financial + Regulatory Voice of Electronic Media
  • Premium Content
    • Premium Membership
    • Vital Media Statistics
    • Sales & Marketing
    • RBR-TVBR Interviews
    • Intelligence Briefs
    • Consumer Retail & TV
    • Consumer Retail & Radio
  • Podcast
  • Radio
    • Radio News
    • Radio and Television Transactions
  • Television
    • TV/Cable News
    • TV Deals
  • Media News
    • Executive Inbox
    • Wall Street Report
    • Media Moves
    • Washington Beat
  • Tech RoundUp
  • SUBSCRIBE
    • Premium Membership
    • Sign Up For RBR+TVBR’s Afternoon Newsletter and Weekly Tech Roundup!
    • Whitelisting Information
  • Classifieds
    • Radio Careers
    • Television Careers
    • – Submit a Radio/TV Job
  • Advertise

Home Broadcast News Why Bad Salespeople Get Hired
  • Broadcast News
  • Media Info Bureau
  • Sales & Marketing

Why Bad Salespeople Get Hired

By
RBR-TVBR
-
January 18, 2017
0
Facebook
Twitter
WhatsApp
Linkedin
Email
    Barrett Riddleberger

    By Barrett Riddleberger, XPotential Selling


    Barrett-RiddlebergerA friend told me over lunch about a sales rep he hired the previous year. He sold seven times the industry average of $1 million at his previous company. At $7 million in sales, he was a superstar. My friend — the CEO — and one of his sales managers snatched this sales rep up with great expectation.

    After several months of ramp up they quickly noticed that he was not selling … anything. Confused, they investigated the marketplace, competitive landscape, economic conditions, etc. Nothing appeared to be out of the ordinary. Their other sales reps were doing well, but he wasn’t. Why?

    Please Login to view this content. (Not a member? Join Today!)
    • TAGS
    • account executive tips
    • sales advice
    • sales tips
    Facebook
    Twitter
    WhatsApp
    Linkedin
    Email
      Previous articleCould The Incentive Auction Be Over Today?
      Next articleAT&T Says Yes To Nielsen STB Ratings
      RBR-TVBR
      RBR-TVBR
      http://www.rbr.com
      RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

      RELATED ARTICLESMORE FROM AUTHOR

      Gray Completes Private Note Offering, Stock Buyback

      Raúl Alarcón Jr.

      Delaware Bankruptcy Court Signals OK For SBS Reorganization

      Chart

      Tech Stocks Tank As Nexstar Shares Sink To 14-Month Low

      Your Account

      Login

      Register

      Latest Article Comments

      • Adam Jacobson on Switchin’ To Glide: A Tiny FM Translator Goes To CSN
      • John Picard on Switchin’ To Glide: A Tiny FM Translator Goes To CSN
      • Adam Jacobson on No Bull: Audacy Scores A Fresh Deal With Chicago’s NBA Team
      • Mark Heller on No Bull: Audacy Scores A Fresh Deal With Chicago’s NBA Team
      • KC on Energy Exhausted: Iowa Shutdown Marks Latest Small-Town Radio Struggle
      3-9 DL9 DL8
      Advertise
      About Us
      Contact Us
      3Vs9P9N Privacy Policy | Terms & Conditions | Cookie Policy | Report A Bug
      Classifieds
      Subscribe
      Follow Us
      • Login
      • About Us
      • Contact Us
      • Sign up for our FREE Newsletters
      © Streamline RBR, Inc. All rights reserved. May not be copied or duplicated without express written permission.
      Font Resize
      Contrast
      Accessibility by WAH
      MORE STORIES

      Colorado Public Radio Board Elects Four New Directors

      RBR-TVBR

      Schram To Depart As RRC Board Chair

      Cameron Coats

      Global Audio Ad Buyer Acquired By UK-Based Firm

      RBR-TVBR