Political Ads: A Quick Review of Broadcasters’ Obligations

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Are issue ads entitled to the Lowest Unit Rate? Is the broadcaster exempt from liability for false statements? Must the broadcaster allow opposing views on its air? Many think the answers to these questions are “Yes.”
Think again, veteran Washington, D.C. attorney Gregg Skall shared in a May 2010 column for Radio + Television Business Report. We’ve gone deep into our archives to share Skall’s classic column with readers today, as it contains information advise as the 2024 election season heats up.

 


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