The San Antonio-based developer of an all-in-one automation platform has brought to market a built-in traffic and billing system designed to simplify operations for independently owned radio broadcasting companies.
NextKast, developer of NextKast OnAir, believes NextTraffic can serve as “a complete alternative to third-party traffic systems for broadcasters seeking an all-in-one solution.”
For stations already using an external traffic system, NextKast OnAir continues to support seamless third-party traffic integration, allowing broadcasters to choose the workflow that best fits their operation, the company shares.
“For independent broadcasters, traffic and billing are often the most time-consuming and frustrating parts of the business,” said Winston Potgieter, Founder and Lead Developer of NextKast. “We built NextTraffic so stations can spend less time managing ads and more time growing revenue. The system doesn’t just manage traffic; it lets ads manage themselves!”
At the core of NextTraffic is a patent-pending Traffic Tag System that embeds a unique, data-rich tag into every commercial. Each tag contains all scheduling information — including advertiser, campaign details, dates, rates, and frequency — allowing ads to be automatically scheduled, verified, and logged without spreadsheets, manual logs, or reconciliation. Using the embedded traffic tag, a single ad can be sent to one or multiple stations and automatically schedule itself based on its campaign parameters.
Once received, the ad determines where and when it should air, without manual input. Each playback is logged and audited automatically, giving owners full confidence that every spot aired correctly and is billed accurately.
RBR+TVBR PRODUCTS AND SERVICES
