Noida, India-based broadcast technology and media services provider Planetcast Media Services has brought to market its “NexC” architecture — designed to simplify content management, distribution, and monetization services and technologies.
NexC provides a single-window, content supply chain management system.
Benefits of NexC, as Planetcast sees them, include frictionless movement of content assets between most-used services.
“NexC’s collaboration tools mean that global teams can work together without leaving NexC,” the company says.
Another benefit is the inclusion of major functionalities in one interface, including content supply chain, playout and distribution, FAST, OTT distribution, and post-production. This enables Planetcast customers “to effortlessly add services without complex processes or having to deal with multiple vendors.”
NexC boasts cloud-based infrastructure and content-repurposing features.
Planetcast CEO Sanjay Duda commented, “Media organizations are finding it increasingly cumbersome and expensive to navigate the various stages of post-production, content delivery, and monetization. In addition to seeking to enhance profitability, many media & entertainment companies are expanding geographically, while at the same time targeting new distribution points and functionalities, such as over-the-top (OTT), Free Ad-Supported Streaming TV (FAST), and pop-up channels. This leads to an exponential increase in the requirement for media processing and management, which we call the ‘complexity challenge’. Planetcast’s NexC unified service layer architecture meets this challenge through its flexibility and cloud-first approach, enabling customers to maximize efficiency and cost-effectiveness.”
Venugopal Iyengar, Chief Operating Officer for Digital at Planetcast, added, “Our strength lies in having organically built end-to-end distribution value chains using our in-house software development capability, mostly built with our own IP, served by a 200+ software team. We believe that the ‘complexity challenge’ is the greatest issue facing media companies today. To meet this challenge, we have designed the NexC architecture from the ground up to provide all the power and functionality media companies need, combined with the simplicity of a single sign-on collaborative user interface.”
NexC will offer API integration support for any Generative AI solutions that serve to enhance the workflows and functionality of the Platform.
