An API for Audio Scoring, From Veritonic


The company known for its audio research and analytics platform has brought to market what it calls “a first-of-its-kind API for audio scoring.”

“With Veritonic’s API, anyone analyzing audio — including publishers, agencies, and technology vendors — can seamlessly view audience engagement scores in whatever system or tools they use,” Veritonic announced Tuesday morning (2/1).

Powered by Veritonic’s Machine Listening and Learning (M-LAL) technology, the API provides users with access to audio measurement scores for several efficacy attributes including recall, engagement, and intent for every asset in their library. “Publishers can then use these scores to make informed decisions around when and where to use their assets, and how they can be further optimized to increase ROI,” the company says. “Every type of audio asset can be scored through this API, including audio logos, audio ads, podcast ads, functional sounds, music, podcast clips, voiceovers, and more.”

Speaking for Veritonic, CEO Scott Simonelli notes, “We remain committed to providing the audio industry with seamless access to the data and insights that are elevating campaign performance and increasing ROI. Our API enables critical audio efficacy metrics to sit alongside an asset for the first time, unlocking unprecedented scale and making analysis and decision-making faster and more streamlined than ever before.”

Michele Arnese, founder and CEO and Chief Creative Officer of amp sound branding, adds, “We look forward to leveraging Veritonic’s API to further integrate audio measurement into our intelligent Sonic OS platform, the one-stop-shop for data-aided evaluation and implementation of sonic identities. This API will enable us to simplify the process of evaluating and optimizing our assets at all stages of the sonic branding development process, creating even more impactful and measurable audible experiences for our clients.”