Why is accountability a bad word?

By on Jun, 4 2014 with Comments 0

ryan dohrnNo matter the size of the media company, one universal truth of sales failure is lack of formal accountability within the sales team.  When I mention the word you can see managers get red and sales people get fire in their eyes.  But why?  When did accountability become such a bad?  I truly believe it is because we wait until there is a problem to put accountability metrics in place.  

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