Spanish-language media and content company TelevisaUnivision has signed off on a new partnership that brings a new “retail media experience” to consumers of its content on both linear and streaming platforms.
The deal makes TelevisaUnivision the exclusive Spanish-language media partner of Shopsense AI, bringing its retail media platform into tentpole event telecasts and programming across music, sports, and entertainment.
The first instance where Shopsense AI will be seen for TelevisaUnivision consumers is tonight (4/25), with the airing of the Latin American Music Awards on Univision, UniMás, Galavisión and the ViX OTT platform.
TelevisaUnivision will collaborate with Shopsense to connect viewers with curated collections featuring items inspired by the hosts and talent featured throughout the night. On the Latin American Music Awards pre-show starting at 7pm Eastern, host and beauty icon Alejandra Espinoza was to give viewers a sneak peek into the platform.
“We’re excited to partner with Shopsense AI as its exclusive Spanish-language media partner, enhancing the overall viewing experience for our audience and providing an engaging opportunity for them to connect through big moments in music, sports and more,” said Donna Speciale, President of U.S. Advertising Sales and Marketing at TelevisaUnivision. “This capability provides a seamless integration into our content, allowing our partners to tap into retail media markets that extend the reach of brands, and offer more touchpoints to engage with consumers.”
Shopsense’s patent-pending technology relies on QR codes and dedicated URLs to direct viewers to a show-specific digital store.
TelevisaUnivision and Shopsense will launch four curated collections tailored to distinct themes and interests, including:
- “Get Ready with Me featuring Alejandra Espinoza”: Get inspired by Alejandra Espinoza’s looks at the Latin American Music Awards;
- “Neon Vibes”: Bring the vibrant colors and sounds from the show into the home with bold colors, playful fabrics, and eye-catching patterns as seen on the awards show;
- “Regional Urbano”: This collection will capture the impact of regional Mexican and urban music, with influences from urban, reggaeton, pop and other genres;
- “Looks For Less”: Dress like your favorite artist without breaking the bank.
