Radio delivers swing voters

By on Sep, 29 2014 with Comments 0

VoteWith apologies to Duke Ellington, political advertising don’t mean a thing if it ain’t getting to those swing voters, the ones whose minds are not made up and who are not a mortal lock to vote all one way, all the time. And according to Vox Populi, radio is a great way to get to the swingers.

Katz Media Group commissioned the survey, which was executed by Vox Populi.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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