Poll: Social media’s influence on buying decisions not strong

By on Jun, 28 2014 with Comments 0

gallupOnly 5% of US adult consumers using social media sites say that these have any significant influence on their purchasing decisions according to a new study. Gallup polled 18,000 people about the influence of social media on their buying decisions as part of its State of the American Consumer report and found 62% claimed social media had “no influence at all” while 30% admitted it had “some influence”.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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