Pandora has power

By on Jul, 10 2014 with Comments 0

PandoraPandora launched its initial public offering during the summer of 2011, at a price point of $16. The company has since acquired significant market capitalization of $5.309 billion, and now boasts a stock value of ~$26. Pandora brought with it a truly unique listening experience, fit with hefty algorithms designed to find out, and cater to, any user’s preferences. But as it is with any other market, competitors will come in: the biggest threat to Pandora right now is Spotify, a private company from Sweden. Is the streaming music market big enough for these two players?

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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