Is This Digital Ad Move A Threat To You?
By Adam R Jacobson
RBR + TVBR
Don’t look now, but marketers and brand managers have another hot new digitally delivered way to bring advertising messages to consumers.
The thing is, is it too intrusive? If so, maybe this isn’t the latest threat to radio. In fact, it could reinforce radio’s power to deliver information and brand messages without a rude intrusion into people’s lives.
RBR + TVBR OBSERVATION (Full text below, for members only): Mid-roll is a concept we cannot stomach. In fact, we believe it could be the “jump the shark” moment for Facebook, which was once a cool way to interact with friends and family and is now littered with junk.