Is This Digital Ad Move A Threat To You?

By on Jan, 10 2017 with Comments 2

By Adam R Jacobson
RBR + TVBR

Don’t look now, but marketers and brand managers have another hot new digitally delivered way to bring advertising messages to consumers.

The thing is, is it too intrusive? If so, maybe this isn’t the latest threat to radio. In fact, it could reinforce radio’s power to deliver information and brand messages without a rude intrusion into people’s lives.


RBR + TVBR OBSERVATION (Full text below, for members only): Mid-roll is a concept we cannot stomach. In fact, we believe it could be the “jump the shark” moment for Facebook, which was once a cool way to interact with friends and family and is now littered with junk.



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Filed Under Adbiz the HOT List

About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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