J.C. Penney strategy aimed at Latina shoppers

By on Jun, 11 2014 with Comments 0

JC PenneyJ.C. Penney is fashioning itself as the department-store destination for Latina women. It’s a critical time for a retailer attempting a turnaround

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

Filed Under Adbiz Broadcast News

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

Comments are closed.