Heftel Comes Back To Radio, Via A ‘Highway’

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For a generation of broadcasters, the late Cecil Heftel helped bring Top 40 radio some of its earliest success. Later, he put WHYI-FM “Y-100” in Miami-Fort Lauderdale, and spent nine years in the U.S. House of Representatives as a Congressman representing Hawaii.

In the 1980s and 1990s, Heftel helped build some of the nation’s top Spanish-language AMs and FMs—with son Richard Heftel overseeing the Los Angeles station group.

Now, after nearly 20 years away from the radio business, the Heftel family has returned to AM and FM ownership. That’s thanks to a winning bid in a bankruptcy auction involving a broadcaster who has O’ahu in common, and one of the biggest bedding retailers in the Southwest.

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