Hubbard, Red River Challenge Gray

By on Oct, 7 2016 with Comments 0

By Adam R Jacobson
RBR + TVBR

WSAW-7 has served as the Wausau, Wisc., market’s home for CBS programming for 50 years. The TV station signed on the air in 1954, and originally operated from the long-disappeared castle-like Plumer Mansion in Wausau.

Gray Television now believes its television market should be modified by placing WSAW in Duluth, Minn.-Superior, Wisc., some 220 miles to the northwest.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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