Don’t Make This Mistake With Your FM Before Repack
By Rich Redmond
Many radio owners may not realize the upcoming television spectrum auction and subsequent repack will affect them as well — and the significant financial ramifications that are on the horizon.
FM owners who share common towers or rooftops with TV take heed — those radio owners who lived through the DTV conversion remember daily on-air disruptions, which can lead to revenue loss, wrote GatesAir Chief Product Officer Rich Redmond last week in part one of our three-part series on how the upcoming television spectrum auction and repack can affect radio’s bottom line.
Many TV stations will relocate to a new channel, requiring significant changes to their transmission infrastructures, and that affects the checkbooks of some FM owners too.