Don’t Do This With Political Multiplatform Bonus Spots
By Gregg P. Skall
Womble Carlyle Sandridge & Rice
Now that we’re well into the 2016 political season, an issue frequently faced by broadcasters selling political time is what to do about bonuses. Broadcasters often offer incentives to commercial advertisers that include bonus spots or other material benefits such as gifts, incentive travel and other goods. Womble Carlyle Sandridge & Rice attorney Gregg Skall helps RBR+TVBR readers navigate the tricky questions around multiplatform bonus spots.