Two Big Broadcast TV Groups Agree To Station Swap

It’s a topic that’s been talked about amongst media observers, brokers, D.C.-focused attorneys and NAB Show conference attendees for months — will pending FCC deregulation lead to a flood of transactions? And, will some of them be asset swaps, rather than cash-generating sales?

We now know the answer, and the first major asset exchange between two of the nation’s biggest broadcast TV station groups has just been finalized.

It involves Gray Media, publicly traded on the NYSE, and Nasdaq-traded peer The E.W. Scripps Co.