Don’t be Mislead by Contour Maps

By on Jun, 22 2016 with Comments 0

Gary-CavellErwin KrasnowBy Garrison C. Cavell and Erwin G. Krasnow

Performing due diligence is critical when you’re planning to buy a radio or TV station. Last week, Cavell, Mertz & Associates President Garrison Cavell and Garvey Schubert Barer attorney Erwin Krasnow described how to assess a station’s true coverage. Today, they delve into what those contour maps are really telling you.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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