Don’t be Mislead by Contour Maps
By Garrison C. Cavell and Erwin G. Krasnow
Performing due diligence is critical when you’re planning to buy a radio or TV station. Last week, Cavell, Mertz & Associates President Garrison Cavell and Garvey Schubert Barer attorney Erwin Krasnow described how to assess a station’s true coverage. Today, they delve into what those contour maps are really telling you.