Analyst: Reunification Great For CBS Shareholders

By on Oct, 6 2016 with Comments 0

According to a trio of analysts at Credit Suisse, it’s great to be a CBS Inc. shareholder.

That’s because a recombination of CBS with Viacom “could be highly attractive” for them over time, they believe.

At current market prices and an assumed 1-for-1 share swap for “a combined “Viacom-CBS” with the same dual-class share structure, CBS shareholders would be sitting pretty with a 50% economic interest in the combined voting shares, a 63% economic interest in the combined non-voting shares, and a 61% of the total share capital.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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