Marketers have been presented with challenges as they attempt to pinpoint consumer behavior on digital platforms
"Media Fusion Specialist" Mike Rudd believes marketing is making sure people are well aware of your true brand value
RBR + TVBR featured columnist Barrett Riddleberger shares 15 top tips collected from the top sales pros
A Cox Media Group market manager and a Kentucky radio station owner share their ideas and how they tackled the subject.
Simple and effective ideas that will help get more mileage out of your next sponsorship program from a Yankees Radio Network sports marketing pro
Tips on how to learn more about your customers (and clients), and the best way to learn more about their perceptions of you.
In this Sales & Marketing piece for the RBR + TVBR Information Bureau, Don delves into the topic of prospecting
When's the last time you were out in the field with a sales rep? If it's been a while, you could be losing a potential client – and ad revenue.
Sell your job to a superstar sales candidate by asking these six questions.
Digital broadcasting opens up all sorts of opportunities--and ways to add a profit. Deb Huttenburg shares the best ways to score
Seattle radio industry veteran Marty Hadfield in 2008 shared ideas about what stations could put on an HD3 signal. His advice remains
When you observe a sales rep selling in the field or on the phone, what do you look for to improve their performance?
Stop writing commercials. Hedquist Productions, Inc. President/Creative Director Jeffrey Hedquist has a good reason to heed his request.
Don’t write your radio commercial, “talk” it.
Use this simple technique to add value and increase the size of each transaction.