Betty White scores with young demos for NBC

By on Apr, 5 2012 with Comments 0

NBCWednesday Results:

  • At 8 p.m. ET, the regular-slot debut of “Betty White’s Off Their Rockers” (1.8/6 in 18-49, 7.2 million viewers overall) captured NBC’s highest 18-49 rating in this half-hour in 12 weeks (since January 11) and biggest overall audience in the time period in four months (since November 30, 2011).  In an intensely competitive time period opposite Fox’s “American Idol,” CBS’s “Survivor: One World” and ABC’s encore “The Middle,”  “Off Their Rockers” improved on NBC’s time-period average this season by 7 percent in 18-49 rating (with a 1.8 vs. a 1.7) and topped the network’s season average in total viewers by 50 percent or 2.4 million persons (7.208 million vs. 4.804 million).
  • At 8:30 ET, the premiere of “Best Friends Forever” (1.2/4 in 18-49, 3.9 million viewers overall) generated NBC’s biggest overall audience in the time period since February 1 in a highly competitive time period opposite Fox’s “American Idol,” CBS’s “Survivor: One World” and ABC’s rebroadcast of “Suburgatory.”
  • At 9 p.m. ET, “Bent” delivered a 0.9/2 in 18-49 and 2.4 million viewers overall, to maintain its 18-49 rating of the prior week against competition this week that included Fox’s “American Idol,” CBS’s “Criminal Minds” and ABC’s “Modern Family” encore.  At 9:30 p.m., a second telecast of “Bent” averaged a 0.7/2 in 18-49 and 2.0 million viewers overall.
  • At 10 p.m. ET, “Rock Center with Brian Williams” delivered a 0.8/2 in 18-49 and 3.0 million viewers overall, to equal its 18-49 rating of the prior week.  “Rock Center” grew from its first half-hour to its second in adults, men and women 18-34.

In Late-Night Metered Markets Wednesday night:

  • In      Nielsen’s 56 metered markets, household results were: “The Tonight      Show with Jay Leno,” 2.5/7; CBS’s “Late Show with David      Letterman,” 2.5/6; and ABC’s combo of “Nightline,” 3.0/7;      and “Jimmy Kimmel Live,” 1.5/5.
  • In      the 25 markets with Local People Meters, adult 18-49 results were: “The      Tonight Show with Jay Leno,” 0.7/4; “Late Show,” 0.7/3;      “Nightline,” 0.8/4; and “Jimmy Kimmel Live,” 0.5/3.
  • At      12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in      metered-market household) beat CBS’s “Late Late Show with Craig Ferguson”      (1.2/4).  In the 25 markets with Local People Meters, “Late      Night” (0.5/3 in 18-4) topped “Late Late Show” (0.4/3).
  • At      1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/4 in      metered-market households and a 0.4/3 in adults 18-49 in the 25 markets      with local people meters.

(Souce: NBC)

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About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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