When it comes to its unique content and magnetism among consumers, Audacy Inc.‘s sports properties are perhaps its most valued offerings. Now, the company that will soon emerged from debtor-in-possession status is placing all of its sports inventory into a single sales platform.
Introducing Audacy Sports, which sees the aggregation of the company’s live, local and original audio sports content heard via broadcast, digital and podcast channels.
As the company sees it, Audacy Sports creates “a market-differentiating opportunity for advertisers to connect with 43 million monthly listeners across the company’s sports portfolio while continuing to build equity in the Audacy brand.”
This announcement follows the publicly traded company’s recent unveiling of Audacy Podcasts, a move that consolidates its podcast production and go-to-market monetization approach.
“We’re thrilled to bring together our unrivaled sports portfolio under Audacy Sports,” said Lee Davis, who serves as SVP/Sports Monetization at Audacy. “Consolidating our cross-platform sellable assets under one name creates a compelling opportunity for brands to connect with listeners at scale wherever and whenever they tune into Audacy content.”
Audacy Sports is fueled by the company’s portfolio of 40 owned-and-operated Sports Talk stations and affiliates, and 160 sports streaming channels on the Audacy app.
Audacy Sports also serves as the home to 150 professional and collegiate teams, including play-by-play broadcasts. Furthermore, it produces two national multiplatform sports networks, both distributed in partnership with Westwood One: Infinity Sports Network (formerly known as CBS Sports Radio) and BetQL Network.
Audacy Sports launches at the NFL Draft in Detroit.
