Zenith Media USA has been named media planning and buying agency of record for Jenny Craig, one of the nation’s leading authorities on weight management.
“Jenny Craig is a dynamic, marketing driven organization,” said Tim Jones, CEO, ZenithOptimedia. “With their ROI-centric approach and focus on innovation, we feel that our relationship is a great fit.”
“We are aligning our assignments with the rest of our parent company, Nestlé, to take advantage of buying scale media cost efficiencies,” said Scott Parker, V.P. Marketing and New Business Development, Jenny Craig. “This transition offers Jenny Craig a great opportunity to maximize our marketing budget reach and tap into markets that we have previously not had the chance to fully engage.”
The Jenny Craig appointment follows a number of Zenith recent client additions, including LongHorn Steakhouse and The Capital Grille, Ubisoft, Harrah’s Entertainment, Emirates and NuvaRing.
