Wyndham launches campaign featuring Arnold Palmer


Wyndham Worldwide (is launching a blockbuster marketing program including sponsorship of a PGA TOUR golf tournament, a national TV campaign featuring golf legend Arnold Palmer, and the Wyndham Foursome Sweepstakes, all designed to introduce consumers to its unparalleled range of accommodations.

Building upon its title sponsorship of the Wyndham Championship in Greensboro, NC (Aug 13-19), Wyndham also is introducing its first- ever national campaign, an on-site presence at TOUR events, Internet promotion and, at most of its 6,000  U.S. properties, a Wyndham Championship in-room video promoting tune-in to the Tournament broadcast.

Wyndham and Palmer signed an exclusive marketing partnership to develop Arnold Palmer Golf Holidays by Wyndham. Wyndham Vacation Ownership is developing a signature line of Palmer-branded travel products featuring select golf destinations.

Palmer will also be featured in a national television campaign promoting the Wyndham Foursome sweepstakes that will award four travel packages. The campaign debuted during this week's telecast of the Memorial Tournament on the Golf Channel and CBS and will feature Palmer encouraging viewers to enter for a chance to win one of four prizes: an Orlando Golf package including five days of instruction at the Arnold Palmer Golf Academy, a week in the Caribbean at the Wyndham Sugar Bay Resort in St. Thomas, a week in a country home in Ireland, or a week-long California road trip.