Westwood One Spot Sales, the national spot platform for Cumulus Media, is now participating in Expressway from Katz — a programmatic ad buying exchange for broadcast radio.
Cumulus stations are offering full inventory access through Katz’s cutting-edge programmatic exchange, powered by Jelli, providing automation, speed, and transparency to its advertising clients and brand partners.
Eleven Cumulus top-markets are live, including New York, Los Angeles, Chicago, Dallas, Houston, Atlanta, St. Louis, Minneapolis, San Francisco, Detroit, and Washington, D.C. All Cumulus markets are expected to be online by July.
“America’s prominent agencies and advertisers have clearly stated they want AM/FM radio to join the evolution towards programmatic,” said Rafe D’Amico, SVP/Sales for Cumulus and Westwood One. “Expressway from Katz and programmatic are key elements of our strategy to serve our clients’ needs. Cumulus/Westwood One is committed to improving how advertisers reach, engage, and influence target audiences.”
Joe Brewer, Katz’s Chief Administrative Officer and EVP/Business Operations, added, “Programmatic buying is an exciting step forward for the radio industry. Through Expressway from Katz, our radio partners now have the ability to offer their premium inventory to advertisers programmatically — with automation, real-time monitoring, and reporting capabilities.”