Since December 2019, he has served as VP/GM of one of the newest members of The E.W. Scripps Co. family. Starting Monday (3/7), he’ll become VP/GM of the company’s NBC affiliate and its “FLORIDA 24 Network” over-the-air station serving the Treasure Coast and Palm Beach County, Florida.
Bill Siegel is driving up Interstate 95 to take the helm at WPTV-5 and WHDT-9 in West Palm Beach. He’s been in the top post for The CW Network-affiliate WSFL-39 in Miami.
He succeeds Lloyd Bucher, who recently joined Nexstar Media Group and is now in charge of the FOX and MyNetwork TV stations serving the Charlotte market.
Before taking the WSFL job, following Scripps’ acquisition of the former Tribune Media property, Siegel was a senior director of content strategy, working with a group of Scripps’ local TV stations “to implement, evaluate and refine the company’s content strategy.”
Speaking of Siegel, Scripps Local Media President Brian Lawlor said, “Bill is a veteran journalist dedicated to impactful and trustworthy journalism. His deep experience in broadcasting will help drive WPTV’s continued success.”
During his tenure, WSFL partnered with WPLG, the market leader in Miami, to launch new local newscasts. Siegel also worked with Scripps leaders across the state to develop and launch Florida 24, the free statewide news channel streaming 24/7 with headlines, breaking news and in-depth reporting.
“I am very proud of what we were able to accomplish in Miami, and I know that our teams will continue to advance local journalism in South Florida,” said Siegel, who prior to joining Scripps in 2015 spent four years as executive news director at WWL-4, the CBS affiliate in New Orleans. He also worked as assistant news director at WISN-TV in Milwaukee, executive producer at KMOV-TV in St. Louis, executive producer at KENS-5 in San Antonio, Texas, and as a producer at KESQ-3 in Palm Springs, Calif.
Siegel received a bachelor’s degree in political science from the University of Iowa and a master’s in broadcast journalism from Syracuse University.
