Fifty years ago, it was a Top 40 radio station using the Drake Chenault presentation of the format that served as the launching pad for the late programming executive Bill Tanner. Today, it is a Class B AM serving Mississippi’s state capital with Premiere Networks’ signature daytime talk programs and FOX Sports Radio.
Soon, this iHeartMedia property will gain an FM translator, giving it a bit of “revitalization.” It’s thanks to a deal involving the owner of the market’s purveyor of “Stimulating Talk” and a power increase which sees iHeart tweak the output of another Mississippi FM.
