Introducing Daniel Alegre, who succeeded Wade Davis as Chief Executive Officer of privately held Spanish-language media titan TelevisaUnivision one month ago. Alegre has a tech background, and in a role at Activision Blizzard maintained oversight of the company’s international gaming studios and the commercialization of franchises of its video games.
Could this offer a glimpse into the direction the Mexico City/Miami/New York multinational multimedia company wishes to go, considering the growth seen from its direct-to-consumer ViX vehicle? While that may be the subject of speculation, one thing is clear: TelevisaUnivision’s third-quarter 2024 performance in the U.S. bested that of Mexico. It is thanks to retransmission consent revenue gains, and big political ad dollar growth.
