Williamson To Direct Audacy’s Local Sales Strategy

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The woman who until today has served as Senior Vice President and Market Manager of Audacy Inc.’s Chicago radio stations is being promoted to a corporate-level role.


Her replacement in the Windy City has already been selected.

Now serving as President of Local Sales Strategy and Innovation is Rachel Williamson.

“I am looking forward to working with our incredibly talented leaders across Audacy to continue positioning the company as a premier partner for our advertisers,” Williamson said.

She has served as Regional President for Audacy since 2020, overseeing its Chicago; Madison and Milwaukee, Wisc.; and Minneapolis markets. Before joining the company, Williamson held leadership positions at Cox Media Group, Gamut and Cumulus Media.

“We are thrilled to move Rachel into this new, important assignment,” said Benedik. “Her leadership experience and expertise with linear and digital audio and video will be a tremendous asset to growing our local business across Audacy.”

Succeeding her on the local level is Kevin Cassidy. He’s relocating from New Orleans, where he’s been the Market Manager since November 2018 and for one year before that was General Sales Manager for the music stations owned by Audacy in Dallas-Fort Worth.

Cassidy is a former CBS Radio sales executive who has also served as President of D&R Radio Sales and for Interep. From 2004-2005 he was a Director of Sales for iHeartMedia predecessor Clear Channel Radio.

“It has been a remarkable experience representing our New Orleans brands over the last five years,” said Cassidy. “I’m excited to embark on the next chapter of my career and look forward to leading Audacy Chicago’s exceptional portfolio of stations.”

Williamson will report to Chief Revenue Officer Brian Benedik, while Cassidy will report to Regional President Brian Purdy.

“With an impressive multiyear track record of success overseeing our New Orleans cluster, Kevin knows how to grow brands and deliver performance,” said Purdy. “We are confident that Chicago will continue to thrive under Kevin’s guidance.”