Media ecologist Jack Myers has made a career out of forecasting trends for local ad dollars. His latest report, which looks at what’s fueling 2018 and 2019 U.S. ad spending, is certainly worth looking at. Radio and TV companies may be talking up a more robust environment for ad growth, but the “lion’s share” of growth seen over the next 12-to-24 months is pegged to three of the world’s dominant digital players.
