Brian Wieser, a Senior Analyst at Pivotal Research Group who covers such ad economy-impacted publicly traded companies as CBS Corp., Nielsen and Viacom, has completed his review of TV consumption trends for the calendar month of February 2017.
This included a review of time-shifted viewing and commercial impression data, which Nielsen released March 20.
The key takeaway: Total TV use as Wieser defines it was down. But, it was far more pronounced among adults 18-49 than among all households.
