Wieser on TV Upfronts: How To Predict Price Changes

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Over the years, newly independent broadcast media financial analyst Brian Wieser, who today runs Portland, Ore.-based Madison and Wall, has closely watched or participated in U.S national TV upfront negotiations.


Believe it or not, Upfront Week begins in three weeks. What are the things Wieser has found most important in predicting pricing?

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