Media workflow product developer vCreative has connected its production workflow management platform to broadcast media inventory and revenue management service provider WideOrbit.
The WideOrbit certified integration between vCreative’s vPPO platform and the Electronic Material Instructions module for WO Traffic, WideOrbit’s flagship ad sales and commercial operations platform, is designed to enable the end-to-end exchange of copy instructions.
This, the companies say, eliminate errors.
WideOrbit’s Electronic Material Instructions is described as the first automated product to address “the long-standing need to simplify and streamline the material instructions process.”
WideOrbit adds that its Electronic Material Instructions module automates the receipt of new and revised material instructions from vCreative’s production workflow management system for electronic import into WO Traffic.
Prior to this integration, data associated with copy and commercial instructions would be entered into WideOrbit, and the same information would be re-entered into vCreative, as part of the workflow necessary to produce or collect the creative assets.
“With the Electronic Material Instructions integration, vCreative electronically shares the necessary data to instruct all spots in WO Traffic, significantly reducing the time required to manage this process,” the companies note.
In addition to the Electronic Material Instructions integration, WideOrbit and vCreative have also built a feature that automatically populates production orders into vCreative’s vPPO and vPRO platforms from the WideOrbit contract in WO Traffic, creating a link between the material ID in both systems. This bi-directional exchange of contract data, copy, and material instructions eliminates costly mistakes and saves each user hours of entry time, the companies note.
