Media buyers from ad agencies purchase fewer ads on connected TV and interactive TV platforms than on other digital formats.
In a survey from video tech company Innovid, 55% of respondents said they’ve bought connected TV and 61% interactive video for clients, reports MediaPost.
That’s compared to more than 90% who say they’ve bought pre-roll video and digital display.
The majority of media agencies and brand managers who responded who already buy connected TV and interactive video plan to do so again in the next 12 months, according to the account.
